The Long Tail: Apple vs The World?

For 22 years, pundits have been predicting the demise of Apple (and in particular, of the Macintosh), because Apple never be #1 against Intel, Microsoft, and HP+Compaq/IBM/Dell.

I’ve been trying for almost as long to convince people that there’s nothing wrong with being content “owning” 10% of the marketplace (Apple’s consistent share of the personal computer space). But it’s a hard sell.

Now people are starting to talk about one factor contributing to Apple’s success:

Seth’s Blog: Thinking about the Long Tail (part 1)
“Seth’s blog: Where is the rainbow? (long tail, part 2)”:

There are perfectly reasonable business models out in the Long Tail. And in the long run, I think companies working out in the tail will be more successful than those searching for the next “big hit”, or competing to stay on top of the puppy pile…

posted at 9:01 pm on Wednesday, March 16, 2005 in Links, Random Thoughts | Comments Off on The Long Tail: Apple vs The World?

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