The Blog of Harald

For 22 years, pundits have been predicting the demise of Apple (and in particular, of the Macintosh), because Apple never be #1 against Intel, Microsoft, and HP+Compaq/IBM/Dell.

I’ve been trying for almost as long to convince people that there’s nothing wrong with being content “owning” 10% of the marketplace (Apple’s consistent share of the personal computer space). But it’s a hard sell.

Now people are starting to talk about one factor contributing to Apple’s success:

Seth’s Blog: Thinking about the Long Tail (part 1)
“Seth’s blog: Where is the rainbow? (long tail, part 2)”:http://sethgodin.typepad.com/seths_blog/2005/03/where_is_the_ra.html

There are perfectly reasonable business models out in the Long Tail. And in the long run, I think companies working out in the tail will be more successful than those searching for the next “big hit”, or competing to stay on top of the puppy pile…