Supermarket Cards and Segmentation

Supermarket Cards: The Pricing Issues

Synopsis: supermarkets raise their prices, then “discount” them back to the original level to “reward” their loyal, dedicated customers. In the process, they re-orient the entire store to serve the small-but-profitable group of loyal customers.

Welcome to the free market economy :-)

posted at 1:34 pm on Monday, July 08, 2002 in General | Comments Off on Supermarket Cards and Segmentation

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