The Blog of Harald

I was talking on Thursday night about how the Internet is enabling “The Long Tail”:http://en.wikipedia.org/wiki/Long_tail. Disintermediation is allowing small, specialized producers to deal directly with their far-flung customers.

Today I tripped over a perfect example: Mr. McGroovy’s sells “box rivets”. These are small plastic fasteners designed to hold cardboard together in building projects. You know, fire trucks, castles, submarines, etc. for kids to play in :-).

Now this is a specialty market! But his website doesn’t just have the product; he has free plans, and details on how to easily get large cardboard boxes (and how to load them into your car!). Very well done, and an excellent example.