I’ve suspected this was true all along:
Advertisers donâ€™t believe itâ€™s worth advertising to smart people, because smart people donâ€™t pay attention to brand. Smart people make an actual choice, they canâ€™t be tricked or convinced. They research. So we canâ€™t sell ads to a network for smart people.
from Leo Laporte on Advertising to Smart People | Smarterware, via Twitter.
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